No More Shirtless Models For Abercrombie & Fitch

Abercrombie & Fitch has announced that the shirtless, hunky male models that adorn not only their catalogs but the front of store will be history by mid-summer:

“By the end of July, there will no longer be sexualized marketing used in marketing materials including, in-store photos, gift cards, and shopping bags,” reads a statement released by Abercrombie detailing the major change-up.

Abercrombie says it’s all part of a plan to move towards a “customer-centric store-operating model and making it more convenient, friendlier and easier to shop.”

You’ll recall it wasn’t too long ago when the retailer faced a huge PR debacle when CEO Mike Jeffries’ alleged hiring practices came to light.

That seems to be history as Abercrombie shares employees will “not be hired based on body type or physical attractiveness, and we will of course continue not to discriminate on any protected category.”

Abercrombie Fitch models lip-dub “Call Me Maybe”

In October of 2011, Abercrombie & Fitch discovered Carly Rae’s ‘Call Me Maybe’ and launched the song on its official soundtrack.

To celebrate the song’s Summer popularity, A&F asked its hottest guys from its Flagship stores all around the world to have fun with the song—film it on their phones and to do whatever came naturally…

I can imagine some folks may be tired of the song by now, but I actually still like it. Probably because I never listen to the radio 🙂

Bruce Weber video: “Other sports require one ball, wrestling requires two”

Just discovered a series of videos shot by famed photographer Bruce Weber apparently for Abercrombie & Fitch.

The stills below are from a video called “Other Sports Require One Ball, Wrestling Requires Two.”

You can watch the whole video by visiting the Bruce Weber site here.