Out singer/songwriter Nieri drops the music video for his latest single, “Face,” which takes a look at the fever of filters and fillers amid the obsession to look perfect on social media.
And I’m feeling like a cheater / With the covers and the filters
My face is out of phase
And now I’m caught up in a fever / Would I cut a little deeper?
My face is just a phase
Nieri worked with director Billie Black and makeup artist Katie Mann to concoct bold, stylized sequences to underscore the song’s message that “our faces are still a manifestation of the phases of our lives and will always reflect what’s truly going on inside.”
“The video starts with me wearing crystals on my face – a visual metaphor that transfers the mirror onto my face – and transitions into the second look where I am emboldened by makeup inspired by club kids of the 80s and 90s,” Nieri explains.
“The third and final sequence sees me dancing freely in front of a wall of TVs, all playing videos of my face.”
Have you felt the fever of filters & fillers?
The driving, glossy electro-pop track features kinetic, power-pop percussion paired with Nieri’s muscular, fearless vocals reminiscent of George Michael.
In March, I reviewed Nieri’s single “Beautiful Music” – a musical clarion call drawing the listener to the dance floor with a flirtatious assurance that dancing is the cure for all your ails.
Nurtured by his European roots and inspired by his life in LA, Nieri pairs catchy melodies, punchy drums, analog synths, and personal lyrics, to create refreshing electronic pop that gets you dancing through the night.
“Face” is available on all digital streaming/download platforms now.
Follow Nieri on Instagram here. The Milan-born artist’s debut EP is slated for May 2022.
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