New poll shows gay men spend more on self-improvement

Community Marketing has conducted a poll of over 45,000 LGBT consumers and here are some of the results:

  • 77 percent of gay men plan to vote for Barack Obama, and many are actively involved in financial and volunteer support.
  • 91 percent of gay men own “smartphones,” up 23 percent from 2011. The most popular smartphone is iPhone (with Android phones quickly gaining ground).
  • Straight men drink 3 times more beer than gay men, but gay men drink 50 percent more spirits/cocktails than straight men.
  • 49 percent of gay men under age 30 have a gym membership.
In addition, gay men spend much more than the national average when it comes to things like vitamins, gym memberships, spa treatments and paid educational classes.

Check out more of the results with at this graphic.