New Music Video: Beyoncé “7/11”

Beyoncé dropped her latest music video, “7/11,” yesterday. Over three million views in less than a day.

The video is much less about “production” than her usual fare. Some folks on the inter webs aren’t so thrilled. I still think it’ll be a huge hit.

Kids will emulate her having a good time in the “post Christmas” party setting. Guys will love the girls in pajamas, girls will love the moves and fun.  She’s giving the kids “living in the moment.”

That sells.