MAX drops the music video to his new single, “Where Am I At,” in advance of his upcoming album, Colour Vision, due out May 22.
The artist, dubbed ‘Young Pop God’ by GQ Magazine, doesn’t rely on visual trickery in the new video as he sings facing directly into the camera in one long take.
“‘Where Am I At’ is about the moment you realize you will never hug, never talk with, never say I love you to someone that means everything to you,” says MAX. “The moment you know they’re truly gone and all that’s left of them is what you remember. I didn’t know who I was anymore knowing I’d never be able to see her again.”
MAX’s intense, sensitive delivery paired with soaring vocals takes the artist into new emotional terrain compared to recent releases.
The new track is the follow up to MAX’s “Checklist” featuring Chromeo released last November. The bouncy pop bop (check out the colorful music video below) has accumulated millions of streams and charted at Top 40 radio.
Released last April, MAX’s smash hit single “Love Me Less” featuring Quinn XCII reached No. 17 at Top 40 Pop Radio, has over 170 million streams worldwide and continues to grow. MAX has performed the song live on Jimmy Kimmel Live!, The TODAY Show, and LIVE With Kelly and Ryan.
MAX also announced the first leg of his North American tour with nearly a dozen dates so far and has surpassed over 1 billion total career streams.