From The Advocate: American Apparel’s next T-shirt slogan – “GAY O.K.” – is now on sale for Pride month, following its popular “Legalize Gay” series.
GLAAD worked with the retailer on casting for the new ad campaign.
American Apparel employees will also join GLAAD staff in LGBT Pride marches across the country, including in Los Angeles, New York, and San Francisco. Participants will each receive an AA tee, courtesy of American Apparel.
Transgender model Isis King will be part of the ads, a first for the company that GLAAD President Herndon Graddick praised as “bold leadership by being among just a few companies to include transgender people in its national ads.”
“It’s time for everyone, regardless of sexual orientation or gender identity, to accept each other and thrive in harmony,” said Marsha Brady, a creative director for American Apparel. “We hope everyone comes out and joins us.”