Now, HOW could I not post this? A Kickstarter project with brawn and cupcakes!
From the Kickstarter page:
Man Candy and Cupcakes will bring brawn to baking.
It will feature scrumptious recipes for mouthwatering cupcakes brought to you by the world’s sexiest bakers. We need money for styling, expert photography and design, not to mention whipped cream and snug-fitting boxer shorts.
We believe that there is nothing sexier than a man in the kitchen, particularly if he has a packed pantry, and we are counting on you to help us prove it.
Please give us some dough so we can get rolling!