German GQ launches unique campaign to battle intolerance

GQ in Germany has launched a new campaign to battle intolerance, and it’s definitely unique.

#MundPropaganda (translates roughly as “word of mouth”) brings together guys — straight men, specifically — in photos of tender kisses. Innocuous in some regions of the world, a simple kiss between men in conservative or repressive places could be the enticement to deadly violence.

Watch the video below of the photoshoot for GQ’s project featuring actors Herbert Grönemeyer and August Diehl; rappers Moses Pelham and Thomas D; all three members of hip hop group Fettes Brot; Olympic champion volleyball players Julius Brink and Jonas Recker; ad actors Kostja Ullman and Ken Duken; and Johannes Strate and Jakob Sinn from rock band Revolverheld. (the site is in German) has images of the campaign, and tracks reactions from blogs and social media.

Although the video below is in German, you get the light-hearted sense of fun everyone brought to the photoshoot.