With cool animation rooted in a youth pop cultural aesthetic, and by using celebrity narrators Grammy Award winning artist John Legend, Glee’s Darren Criss, celebrity blogger Perez Hilton and R&B singer, Bridget Kelly – the video speaks directly to millennials’ sense of what is exciting, important and cool. By doing so, the video engages them in a discussion about America’s voting history and inspires them to register to vote.
Teachers across the country are educating their students about the importance of voting & registering them to vote with Rock the Vote’s Democracy Class. Sign up to join them here: http://bit.ly/GMuRoi
Darren Criss will also lead a new campaign to engage American kids in the election process.
The Glee star has partnered with Rock the Vote and the National Education Association to kick off the first ever Democracy Day on March 23rd in Los Angeles. The one class-period program will utilize pop culture, video, discussion and mock election to motivate young people to engage in the election process.
“The voting process can be a bit overwhelming and at times confusing, particularly for first time voters,” Criss explained in a statement. “I’m very excited to be a part of such a comprehensive effort that both educates young people about the importance of their vote.”
Director: Ian Inaba
Producer: Sara Dosa
Animator: Haik Hoisington