Here’s a success story for you.
You know how jeans can take a lot of wearings between washing? You know how shirts CAN’T take a lot of wearings between washing?
Well, here’s how college student Mac Bishop fixed that. He made a shirt you only have to wash once a year.
From Huffington Post:
Along with two friends, Bishop, 24, founded Wool&Prince, a fashion startup in New York City that sells just one product. Its fine-spun wool button-down shirt is supposed to last for 100 wearings without needing a wash.
Bishop is clearly is onto something. In recent weeks, Wool&Prince has become a sensation on Kickstarter, the crowdfunding site. The craze over the company’s 100-day shirt started on April 22, when Wool&Prince launched its campaign with a goal of raising $30,000. The startup ended up raising more than $290,000 in less than 10 days, and now the company has capped its production run in order to keep control of the project, Bishop said.
Bishop’s inspiration for the 100-day shirt came from his pants. “Guys love their jeans, [which] are low-maintenance, but there was not an option like that for button-downs,” he explained in a phone call with The Huffington Post, “like something guys don’t have to worry about.”
The secret behind the shirt’s durability is finely spun wool, like the kind that would be used in an Italian suit. Wool doesn’t get smelly — unlike, say, a poly blend — because it doesn’t absorb sweat, which can lead to stinky bacteria growth in a garment.
With its new funds, Wool&Prince will produce 3,000 shirts at a factory in Shanghai and sell them for $98 apiece. But there’s bad news for consumers interested in buying one: The 100-day shirt is already sold out due to pre-orders.
What do you think? Would you buy a shirt that goes 100 wearings without a wash? Leave a comment below.