|Bella Hadid (L) and Lil Miquela (R)|
A new ad spot by Calvin Klein has resulted in a backlash, forcing the fashion brand to issue an apology to the LGBTQ community.
The video ad featured model Bella Hadid kissing robot model Lil Miquela. Miquela is a CGI with more than one million followers on Instagram.
Some called the ad queer-baiting, using a same-sex kiss to promote the brand.
Calvin Klein issued this statement:
“The concept of our latest #MYCALVINS campaign is to promote freedom of expression for a wide range of identities, including a spectrum of gender and sexual identities. This specific campaign was created to challenge conventional norms and stereotypes in advertising. In this particular video, we explored the blurred lines between reality and imagination
“We understand and acknowledge how featuring someone who identifies as heterosexual in a same-sex kiss could be perceived a queerbaiting. As a company with a longstanding tradition of advocating for LGBTQ+ rights, it was certainly not our intention to misrepresent the LGTBQ+ community. We sincerely regret any offense we caused.”