|(image via Amazon)|
Amazon opens it’s very first Amazon Go store in Seattle today, and I’m betting this is the start of something big.
Using proprietary technology called “Just Walk Out,” consisting of lots of cameras and sensors, the mega-company has spent a year testing the operation with Amazon employees.
In theory, here’s how it works:
Customers will first download the Amazon Go app. After setting up with your payment details, you’re pretty much ready to go.
When you enter the store, which is apparently the size of a large 7-11, you scan your smartphone as you pass through turnstiles. Via all the sensors and technical what-not, when you pick up and item it’s added to your virtual “basket;” put it back, and it’s removed.
Then you simply walk out. I imagine that could feel like shoplifting, but the app will charge your account according to what you take with you.
According to Amazon, the store features ready-to-eat breakfast, lunch, dinner, and snack options made by chefs and favorite local kitchens and bakeries.
There’s also a selection of grocery essentials ranges from staples like bread and milk, cheeses and locally made chocolates. Plus, there are chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.
Researchers are comparing this next step in “shopping evolution” to the shift in movie rentals from Blockbuster to Netflix, or Uber replacing taxis.
We’ll all have to travel to Seattle to experience the one and only Amazon Go store as the company doesn’t plan to open more stores in the near future just yet.
Check out the promotional video below.