Michael Phelps Approach To Olympic Gold: “Rule Yourself”

Check this awesome video salute to the incredible effort and work ethic that Olympic golden boy Michael Phelps knocks out on a daily basis in this new “Rule Yourself” campaign from Under Armour.

Work, weight room, diet, daily sacrifice are all components of the 23-time Olympic gold medal winner’s incredible investment in his sport.

With an equally inspiring tagline to match: “It’s what you do in the dark, that puts you in the light.”

Michael Phelps finishes big at 2012 Olympics

Michael Phelps retires at 27 and steps away from the pool after making unprecedented waves at this year’s London Olympics. Here’s the BBC with commentary on his last finish.

Phelps swam the third leg of the 4x100m medley relay, helping team USA solidify win. The first place finish yielded Phelps’ 22nd medal – 18 of them Gold – the most in Olympic history.