Inclusive Coffee Ad Hits The Sweet Spot

A Belgium coffee company has seen its latest commercial, titled “Something To Share,” go viral and gay Twitter approves. Belgium-based instant coffee brand Douwe Egberts initially shows two teens getting hot and heavy in a romantical moment at home and one of them is covered by a hoodie. When dad walks in the door, the teens make a dash for upstairs. During the run to the bedroom, though, dad gets a glimpse of the couple. His daughter registers a moment of concern, but the next thing she knows she gets a text message complete with three coffee emojis. As the teens sit down for java, the inclusive twist is revealed along with the slogan, “We all have something to share over a Douwe Egberts coffee.” Good on you, Douwe Egberts

And gay Twitter goes wild: