‘Diesel Hate Couture’ Fashion Line Using Word ‘Faggot’ Gets Mixed Reactions

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Fashion brand Diesel is facing some backlash over a new limited edition clothing line that includes a pricey silk jacket with a homophobic slur printed all over it.

The jacket, which is part of the company’s ‘Diesel Hate Couture’ line, features the word ‘faggot’ printed multiple times in a random pattern.

The line includes several types of items like t-shirts, hoodies, bomber jackets, hats and more.

“The truth is this: the more you expose the hate you get, treating it with irony and irreverence, the less power it has to cause harm,” Diesel told Hypebeast last month. “This is why we are launching HAɄTE COUTURE. A unique collection designed to do just that: disempower hate.”

The concept behind the provocative clothing is to reclaim online hate using the slogan, ‘The more hate you wear, the less you care.’

Other terms used in the line include ‘slut,’ ‘fat,’ ‘weirdo,’ ‘not cool’ and ‘f*ck you imposter.’

While outrageous, none seem quite as inflammatory or hateful as the f-word.

“Online hate is inevitable, but caring about it is optional,” writes Diesel on the YouTube page for the ad spot below.

The video begins by explaining all of the terms used were picked by the cast members from actual hate comments they’ve received via social media.

You can see openly gay actor Tommy Dorfman (Netflix’s 13 Reasons Why) wearing the controversial jacket, which sells for a whopping £350. The jacket appears to be available only on the brand’s UK website.

Also taking part in the video are Nicki Minaj, Gucci Mane, Miles Heizer, Barbie Ferreira, Bella Thorne, Yoo Ah-In, Bria Vinaite, Yovanna Ventura and Jonathan Bellini.

“Our aim has always been to disempower those that create the hate and manifest negativity,” said Diesel in a statement to Mic last month. “Every individual cast within the campaign relates personally to the issue itself.”

“To bring awareness to the wider issue, each chose a phrase that they wanted to wear proudly with the goal of empowering others to take a stance,” the statement continued. “Together, Diesel and Tommy Dorfman use this as a platform to disempower the haters and show the more hate you wear, the less you care.”

Dorfman also tweeted: “All proceeds from this jacket are benefitting the Ali Forney Center in NY which provides shelter, food and programs to homeless LGBTQ+ youth.”

The items came online last month, but responses on social media has been coming in waves.

Some folks like the idea, but others call the idea “offensive” and “disgusting.”

What do you think, readers? Is this like the LGBTQ community reclaiming the word ‘queer?’ Or is this just a bad idea?

Commercial: Diesel “Make Love Not Walls”

From Diesel:

#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.

Diesel takes on the Wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery developed around it: walls are built and the Diesel love tank breaks it with a heart shape turning a symbol of separation into a happy place full of flowers of celebration of freedom and love.

“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explains Artistic Director Nicola Formichetti. “Love and togetherness is cru-cial in creating a society we all want to live in, and the future we all deserve.”

These themes are not new territory for Diesel. Last year, Diesel announced “This ad is gender neutral” as two Asian and Caucasian models, wearing the same sweater, embraced.

ARROW star Colton Haynes featured in new Diesel ad campaign

Colton Haynes of the CW’s Arrow makes a return his roots (he was discovered at age 15 as a model for Abercrombie & Fitch) by starring in a new ad campaign for Diesel, with photography by Nick Knight.

Artistic director of Diesel, Nicola Formichetti, shared in a statement: “The new vision of the brand is strong for both men and women. It is a united vision. The casting is a big part of what we do at Diesel; it’s the forming of a new kind of tribe.”

More please… 🙂

(h/t OUT)