Tag: Campbell Soup

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Gay Dads Named “Sexiest Pitchmen Alive” For Campbell’s Soup Spot

David Beckham may be this year’s “Sexiest Man Alive,” but two gay dads – David Monahan and Larry Sullivan starring in a Campbell’s Soup commercial – nabbed the title of “Sexiest Pitchmen Alive.”

From People.com:

“I didn’t realize it would blow up and become the big deal it has become,” Sullivan, 45, tells PEOPLE. “Neither of us have been on the ‘I’m an activist’ train, and I still don’t think we really are, because all we’re doing is just living our lives. But it just so happens that our spot is entering people’s living rooms that normally probably wouldn’t let us into their homes, and they don’t really have a choice.”

“When at the end of the day,” Monahan, 44, adds, “all we’re trying to do is pay for preschool and our mortgage! But we’re happy to be that couple who put ourselves out there to just show that families come in all shapes and sizes.”

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Commercial: Two Gay Dads Featured In Campbell Soups #RealRealLife Ad

Campbell Soups has launched a new commercial featuring a gay couple and their son as the soup giant takes steps to show a fresh look at family soup time.

From Ad Age:

The effort carries the new tagline “Made for Real, Real Life,” which aligns with the company’s corporate purpose of “real food that matters for life’s moments.”

Yin Woon Rani, Campbell’s VP-marketing activation, said the company wanted to show a diverse mix of American families in the spots and to add a “a wink and a smile” to the brand’s messaging.

“Our goal was to sort of take what Campbell’s has always been about and convey it in a fresher way,” Ms. Rani said of the 146-year old brand. “We want people to understand what we’re about but also give us a fresh look at the same time.”

The “Your Father” spot, which shows two fathers feeding their son “Star Wars” soup while reciting the famous “I am your father” line from the movie franchise.