Tag: Burger King

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Bryan Fischer is mad at the Proud Whopper

Bryan Fischer is mad about Burger King's new "Proud Whopper"

Right Wing Watch reports on the extreme rhetoric and activities of key right-wing figures and organizations by showing their views in their own words.

In this video, Bryan Fischer says Burger King’s “Proud Whopper” is a disastrous idea because nobody wants to eat a hamburger that makes them think about two guys having sex.

I posted about the “Proud Whopper” last week when the story made news. The new marketing campaign only took place at one location in San Francisco, and the hook was that customers and employees couldn’t tell the difference between the “regular” Whopper and the “Proud Whopper” – until the sandwich was unwrapped where Burger King had printed “We Are All the Same Inside.”

Clearly, the message was lost on Fischer…

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Burger King launches the Proud Whopper Sandwich

Burger King is sending a message in support of self-expression with a new video in support of their new Proud Whopper Sandwich.

The video was created at a Burger King at the heart of the San Francisco Pride Parade route where the limited edition Proud Whopper Sandwich was added to the menu.

Of course, curious minds ask “what is different about the Proud Whopper?”

And the delicious answer is – nothing.  It’s the same iconic fire-grilled Whopper Sandwich beloved since 1957, but wrapped in rainbow colored paper inscribed with a message reading: “we are all the same inside.”

This is one of the very first campaigns the company has launched since changing its “Have It Your Way” tagline in May to “Be Your Way.”

“As a brand, we welcome everyone,” Fernando Machado, senior vice president of global branding said. “We felt that [the Proud Whopper] could bring to life a message of equality, self-expression, authenticity and just being who you are.”

Check the video below.  And next time you think about fast-food, remember to ‘have it your way’ at Burger King.  Where everyone gets respect.