Tag: Avicii

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EDM Star Avicii Dead At 28

Avicii (image via Instagram)

EDM artist, DJ and producer Avicii (real name Tim Bergling) has passed away at the age of 28.

According to Variety, his body was found in Muscat, Oman.

His rep issued this statement:

“It is with profound sorrow that we announce the loss of Tim Bergling, also known as Avicii. He was found dead in Muscat, Oman this Friday afternoon local time, April 20th. The family is devastated and we ask everyone to please respect their need for privacy in this difficult time. No further statements will be given.”’

Citing health reasons related to acute pancreatitis, Avicii retired from live performing in 2016.

In an announcement to his fans at the time, he made it clear he intended to continue his creativity in the studio.

“WE ALL REACH A POINT IN OUR LIVES AND CAREERS WHERE WE UNDERSTAND WHAT MATTERS THE MOST TO US.
For me it’s creating music. That is what I live for, what I feel I was born to do.

Last year I quit performing live, and many of you thought that was it. But the end of live never meant the end of Avicii or my music. Instead, I went back to the place where it all made sense – the studio.

The next stage will be all about my love of making music to you guys. It is the beginning of something new.

Hope you´ll enjoy it as much as I do.”

The two-time Grammy nominee received a nod for a 2018 Billboard Music Award on Tuesday.

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Super-Producer Avicii Teams With Coca-Cola For New Anthem

Conrad Sewell and Avicii Collaborate to Create New Anthem,

Swedish super-producer and DJ Avicii has teamed up with London born, Australia-raised singer Conrad Sewell for a new anthem for Coca-Cola.

Via press release:

The anthem is part of a brand new Coca-Cola ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the Feeling”.

“Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii.

A first acoustic version by Sewell is being featured in various TV spots for the new campaign and the lead single with Avicii will be released soon.

Sewell, an Australian singer, currently living in Los Angeles, was featured in the Kygo’s breakout 2015 single “Firestone,” which produced 300 million Spotify streams and 3 million-plus worldwide sales. Conrad has also toured with a number of notable artists such as Ed Sheeran, Maroon 5 and more recently Jess Glynne.

Grammy-nominated Avicii is best known for his work with Aloe Blacc on “Wake Me Up,”feel-good theme “Levels” and dance anthem “Hey Brother.” Avicii also collaborated with Wyclef Jean and Carlos Santana to create the official FIFA 2014 World Cup Anthem, “Dar um Jeito (We Will Find a Way).” Avicii has appeared in the top 10 of DJ Mag’s ‘Top 100 DJ’s’ rankings every year since 2011, reaching number 3 in both 2011 and 2012.

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New music: Avicii “Addicted to You”

The latest from Swedish hitmaker Avivii, “Addicted To You” features Adele-esque vocals by Audra Mae (niece of legendary entertainer Judy Garland!) and a sexy/cool video inspired by the classic film Bonnie and Clyde.

The video’s leading ladies are Hedda Steirnstedt and Madeleine Martin, two well-known actresses in Avicii’s native Sweden, where the video was filmed over six days in December and January.

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New music: Avicii Wake Me Up

Via the press release:

Today, two-time Grammy-nominated superstar, Avicii and Denim & Supply Ralph Lauren will release the first co-produced official music video for “Wake Me Up,” the first single from Avicii’s September 17th album, TRUE (PRMD/Island Records).

The video was directed by celebrated American photographer Mark Seliger, and merges the hallmarks of Avicii’s driving beats and uplifting melodies with the free-spirited aesthetic of the Denim & Supply Ralph Lauren brand. Produced by At Night Studios, the “Wake Me Up” video tells a universal story about belonging and finding your place in the world.

“Wake Me Up” is a provocative new sound for Avicii and has been met with huge critical and commercial success with over one million downloads worldwide: “Wake Me Up” debuted at #1 in 47 countries, including the UK where it set a new record for the fastest-selling single of 2013!