Lyft Celebrates International Pronoun Day With $100K Donation

In honor of this year’s International Pronouns Day, Lyft will be donating $50,000 to both the Human Rights Campaign and the National Center for Transgender Equality. The funds will be used to build on Lyft ride grants alongside HRC’s Transgender Justice Initiative to twenty community based organizations serving the LGBTQ community, with a focus on trans women of color. Additionally, Lyft launched an awareness campaign in partnership with several LGBTQ+ artists to celebrate International Pronouns Day (October 20 this year).

Each artist created a unique license plate that features custom art and the artist’s personal pronouns. The “Pronoun Plate” designs reflect the artists’ relationships with their own pronouns. From Zipeng Zhu (he/him) who created the above plate:

“I decided to create a feminine expression of the He/Him pronoun. As a queer Asian man, the conversation about masculinity and femininity is always around me. I wanted to create something that’s very personal to me but also goes against the gender stereotype.”

The campaign also includes short films with a few of the artists, discussing their designs and telling their own stories, which you can view below. Learn more at lyft.com/pronoun-plates. https://youtu.be/tgTdg7pjVDI The physical license plates with the original artwork will be auctioned off through Charitybuzz to support HRC and NCTE.