After being attacked on social media and in person at stores, Target has reduced its LGBTQ-themed Pride merchandise this year to just 75 items, down from more than 2,000 last year.
Target shrinks Pride collection items from more than 2,000 last year to fewer than 75 this year https://t.co/3qqmqEZvDZ pic.twitter.com/Rrfg11KUK8
— New York Post (@nypost) May 29, 2024
From the New York Post:
The Minnesota-based “cheap chic” discount retailer saw its bottom line take a hit last year after it became engulfed in a firestorm on social media over clothing and accessories that were being marketed for kids last year during Pride month.
The threats to staffers and the spreading boycott prompted Target to pull some of the merchandise off shelves and to shrink in-store displays.
Earlier this month, Target management said that it would limit the number of stores that offered LGBTQ merchandise.
A recent report from Business Insider found that Target had “toned down” the nature of its Pride merch in addition to reducing its assortment by 96%.
Target has around 75 Pride items in its collection right now. That’s over 2,000 fewer than last year. https://t.co/io5BRSIjI1
— Insider (@thisisinsider) May 29, 2024
In related news, Walmart began promoting its Pride Month merchandise on social media only to have its Instagram post flooded with haters spewing anti-LGBTQ rhetoric. Check out the comments in the post below. https://www.instagram.com/p/C7PaWSHJ6Xm/ (Target image via Mike Mozart/Flickr – CC license)
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