Tag: making money

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VICE Explores How Folks Are Monetizing Their Social Media Accounts

(via Instagram)

VICE has done a deep dive exploring how some folks are learning to monetize their social media following.

Meet Rick Twombley and Griff King.

After the gay husbands saw a Facebook video of Griff lip-syncing to The Little Mermaid blow up to over 500,000 views, the Atlanta-based muscle men decided to explore how they could make money from their following.

With over 186,000 Instagram followers, the men are now using an OnlyFans account to share “exclusive content” with folks willing to plunk down $9.99 a month.

That content includes workout tips, cooking segments, nude photo shoots and more from their private lives.

I’d heard of OnlyFans in the past several months as folks I’ve met from the porn industry are using it to augment their income with content they shoot specifically for their OnlyFans followers. The site allows full nudity and sexual content to be posted for paying “fans.”

As far as I can ascertain, the folks who post their content on OnlyFans get 80% of income generated while the website takes 20% for running the site, processing payments, etc.

One adult performer I know of (no, not Stormy Daniels) has over 5K paying fans on the site and he charges $9.99 a month as well (it must be a popular price).

So, that would mean he is raking in about $40,000 a month…?

I’m in the wrong business, LOL.

Rick and Griff make a point to say they don’t post actual porn. Artful nude photo shoots and semi-naked cooking segments aside, they say they want to inspire folks by sharing their fit and active lives as a couple.

Watch the report from VICE below.

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Ellen DeGeneres Is The 2nd Highest Paid TV Entertainer

According to Forbes Magazine, Dr. Phil ranks at the top of TV entertainers in 2017.

Ok, who saw that coming?

The good news is out lesbian talk-show host Ellen DeGeneres is #2.

Take a look at the rest of the Top 10 via the AP.

Forbes stipulates that the earnings listed below includes income from TV appearance, endorsements, merchandising, non-TV performances and producing.

1. Dr. Phil McGraw, $79 million (talk-show host, personality, producer).

2. Ellen DeGeneres, $77 million (talk-show host, personality, producer).

3. Jerry Seinfeld, $69 million (comedian, sitcom star).

4. Gordon Ramsay, $60 million (personality, celebrity chef).

5. Ryan Seacrest, $58 million (personality, radio host, producer).

6. Louis C.K., $52 million (sitcom star, comedian, producer).

7. Judy Sheindlin, $47 million (courtroom-show host, personality).

8. Kim Kardashian West, $45.5 million (reality show star, personality).

9. Simon Cowell, $43.5 million (TV personality, producer).

10. Steve Harvey, $42.5 million (TV host, comedian).

(h/t JoeMyGod)

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Ever Wonder What Social Media Celebs Get Paid For “Sponsored” Posts?

The New York Times has an interesting article about the Federal Trade Commission cracking down on the paid posts of celebrities on social media, encouraging folks to make paid posts more obvious to viewers.

The article focuses mainly on how folks like Kylie Jenner are having to alter their language on social media from phrases like “Thanks for the birthday home, AirBNB” to “Thanks for the gift of a lovely birthday home, AirBNB.” The FTC is also advising folks add “#ad” or “#sponsored” at the start of those kinds of social media posts. The main point being that it should be clear to viewers the post is paid for.

At this point, we all know when we see a brand anywhere in social media, someone’s getting paid. But have you ever wondered how much?

Captiv8, a company that connects brands to influencers, says someone with three million to seven million followers can charge, on average, $187,500 for a post on YouTube, $75,000 for a post on Instagram or Snapchat and $30,000 for a post on Twitter. For influencers with 50,000 to 500,000 followers, the average is $2,500 for YouTube, $1,000 for Instagram or Snapchat and $400 for Twitter.

The NY Times article goes on to cite one Snapchat user who, with 700,000 followers, gets from $10K up for a sponsored “story,” which is a collection of video and stills that evaporates after 24 hours. The user mentions he booked five such posts the prior month.

So, kids, if you have a sizeable following somewhere, what are you waiting for?