Now THIS is how to sell air-freshener

The Renuzit brand of air fresheners is being expanded with the addition of a line named Renuzit Fresh Accents.

The campaign, scheduled to begin in earnest this week, avoids the approach common for the category of presenting homes transformed into gorgeous showplaces by a spritz or whiff of fragrance.

Rather, the campaign is centered on other gorgeous images: buff young men who are either shirtless or have opened their shirts to reveal chiseled midsections.

The gist is that Renuzit Fresh Accents is as gorgeous as the models because it is, the print, online and outdoor ads declare, “the first air freshener designed to look as great as it smells.”

My one question is: there’s air freshener in the ad?

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