New NFL Ad: ‘Football Is Gay’

A new ad from the NFL boldly declares "football is gay" along with a whole lot of other identifiers

A new ad spot from the NFL boldly declares “Football is gay.”

Set to a raucous drum solo, the text of the ad continues: “Football is lesbian. Football is beautiful. Football is queer. Football is life. Football is exciting. Football is culture. Football is transgender. Football is queer. Football is heart. Football is power. Football is tough. Football is bisexual. Football is strong. Football is freedom. Football is American. Football is accepting. Football is everything. Football is for everyone.”

The spot closes with a message of support for The Trevor Project, the nation’s leading suicide support group for LGBTQ youth.

The text quotes studies which have shown, “LGBTQ+ youth with at least one accepting adult have 40% lower risk of attempting suicide.”

Following the recent coming out announcement from Las Vegas Raiders defensive end Carl Nassib, it would seem the NFL wants to make clear its support.

Sam Rapoport, NFL senior director of diversity, equity and inclusion, told Outsports, “I am proud of the clear message this spot sends to the NFL’s LGBTQ+ fans: This game is unquestionably for you. I will be playing its first line over and over in my head all season.”