Movie Box Office Down Thanks To Deep Freeze

Apparently, folks are staying in this weekend thanks to the freezing cold, putting movie box office numbers in a deep freeze. Despite the cold, Avatar: The Way of Water has grossed $855M worldwide in just ten days, making it the 5th-highest-grossing global release of the 2022 to date. From Deadline:

CNN reports that 100 million people in the U.S. are under wind-chill alerts in Minneapolis, Indianapolis, Cleveland, Nashville, Atlanta and Charlotte, with those out of power reaching 1.7 million Saturday morning

Total weekend box office over three days for all titles is estimated to come in at an estimated $85.5M, -53% from 2016 the last time Christmas fell on a Sunday, and 41% down from a year ago when Spider-Man: No Way Home was in its second weekend.

Read more at Deadline. https://twitter.com/Variety/status/1607054645880573952 https://twitter.com/luvempress/status/1607174157845807104