General Mills celebrates LGBT Pride month with #LuckyToBe campaign

Just in time for LGBT Pride Month, Lucky Charms is launching its second #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness and encouraging fans everywhere to share why they are #LuckyToBe.

Post your photos with the #LuckyToBe hashtag and let your pride flag wave.

(Expect a boycott from those Million Moms folks in 3, 2, 1…)