Just days after Donald Trump launched his “Trump TV: The Essentials Station” on YouTube, the 24/7 “TV” channel has lost nearly 95% of its tiny viewership.
This from the guy who calls himself “the king of ratings.”
Trump’s 24/7 “TV” channel has lost almost 95% of its already meager viewership. https://t.co/HNo6F6cNNY
— The Daily Beast (@thedailybeast) September 23, 2026
Via The Daily Beast:
It opened to a paltry 8,000 viewers, peaked at 8,500, then collapsed by more than half just 90 minutes later and cratered below 1,000 by 6 a.m. on Tuesday, as the morning news shows it was supposed to contend with got underway.
It got even worse on Wednesday morning. The Daily Beast recorded an astonishing low of 427 viewers at around 7 a.m., down by about half from the same period 24 hours earlier and down a staggering 94.98 percent from its opening high.
The humble viewership is perhaps no surprise. The White House has promised a lot but has delivered little so far.
“Top videos, major remarks, and must-see highlights streaming 24/7 and updated in real time. Stay informed and stay up to date!” a statement announcing the stream read.
However, so far it has shown only reruns of old speeches and engagements.
As the Donald would say – “sad.”
The White House announced the stream – where viewers can “watch the Trump Administration’s biggest moments all in one place” – the same day Trump announced his ban of CNN, MS NOW, and Politico.
So Trump TV is just a YouTube channel with the comments turned off? pic.twitter.com/oq5JzCZe9z
— Greg Stoker (@gregjstoker) September 23, 2026
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