This is an ad for mascara

According to Benefit and the “creative studio” that helped make the ad, the commercial is “intended to break the mold of the traditional beauty ad” by making mascara get “in-your-face gratuitous with your fave celebrity packages (wink, wink).” Like the Zesty Guy or the Old Spice guy that came before — except this time, the connection between man meat and product is even more tenuous.

(h/t Jezebel)